The Problem
After severe weather events, roofing companies race to contact homeowners before competitors do. The window for storm damage inspection leads is narrow — typically days, not weeks. Manual calling teams can only reach so many people per day, and hiring temporary SDRs takes time this contractor didn't have.
What They Needed
- •High-volume outbound calling within TCPA-compliant hours
- •Roofing-specific qualification: storm damage, insurance status, timeline
- •Natural-sounding conversations that don't get immediately hung up on
- •Appointment booking for on-site inspections
- •No hiring, no training, no ramp-up time
What GetsYou Delivered
The AI agent was configured for roofing outbound campaigns:
- Campaign engine — imported contact lists, set calling windows, defined cadence
- Roofing-specific script — not a script in the traditional sense, but a dynamic conversation framework trained on roofing scenarios
- Objection handling — the AI navigated common pushback like "I already have a roofer" or "my roof is fine" with contextually appropriate responses
- TCPA compliance — calling hours enforced automatically, DNC respected, AI disclosure delivered per regulations
- Qualification + booking — qualified leads were scored and appointments booked directly
Early Results
During the early access pilot:
- •The contractor was able to launch campaigns within minutes of importing their contact list
- •The AI conducted qualification conversations that the team verified through call recordings
- •Objection handling performed better than expected — the AI adapted its tone when prospects were hesitant
- •All calls were automatically logged with transcripts, lead scores, and suggested next steps
> "The AI handled objections I didn't even train it on. Prospect was hesitant about pricing and it navigated perfectly."
>
> — Roofing Company Owner, Houston, TX
Why It Worked
Volume is critical in post-storm roofing sales, but volume without quality just burns through lists. The AI combines both: it can reach a large number of homeowners while having genuine qualification conversations. The emotional intelligence layer means it detects when someone is interested but hesitant — and adapts — rather than bulldozing through a script.
This case study reflects early access usage. Results may vary by market, weather events, and list quality.