Your marketing VA forgets. Three agents don't.
Listings sit unposted on weekends. Social copy drifts off-brand. CRM follow-up runs four hours late. Property Marketing AI writes the MLS-ready remarks + 3-5 social variants per platform. SMS AI keeps seller conversations moving. CRM Hygiene AI sweeps your pipeline overnight and tells you what needs attention by morning. Three agents that fire 24/7, in your brand voice, every time.
Status quo → assigned specialists → visible output
Before
Marketing VATurnover, training overhead, weekend gaps, brand drift
After
Specialists working in one systemWhat a marketing VA actually costs you
The expensive part is the delay, the dropped context, and the owner becoming the backup system for work that should already be moving.
$1,500/mo in salary — and that's the cheap offshore version. Domestic costs $3,000–$5,000/mo.
4-6 hours of training before they understand your brand voice, your buy-box, your CRM tags.
Inconsistent output — they're great Monday morning, fading by Friday afternoon, off the clock on weekends when sellers actually call.
Turnover every 6-9 months. Re-training. Re-onboarding. New mistakes you didn't anticipate.
Single-point-of-failure on your top-of-funnel: when they're sick, your inbound stops working.
3 agents enter exactly when the work needs them.
They are part of the same 13-agent operating system, with shared context and visible outputs—not separate tools that start from zero.
Property Marketing AI
MLS-ready listing copy, 3–5 social variants per platform, neighborhood paragraphs, email blasts — all in your brand voice, generated the same hour you take the property.
Inspect the agent 02SMS AI
Responds to seller messages, captures motivation and timing, and keeps qualified conversations moving toward the next action.
Inspect the agent 03CRM Hygiene AI
Nightly sweep of your pipeline. Flags zombie leads, drafts re-engagement SMS/email, and gives you a morning digest of what actually needs you today.
Inspect the agentCompare the whole job—not one software subscription.
The right comparison includes human effort, missed work, repair time, and what happens when the operator is not watching.
What you pay now
Marketing VA
$1,500–$5,000/mo
Turnover, training overhead, weekend gaps, brand drift
The GetsYou operating team
Closer tier (3 agents + Voice AI)
$497/mo
1,000 voice minutes + Property Marketing + SMS + CRM Hygiene
Straight answers before you put it on a real deal.
VAs are humans with all the human limits — they sleep, they forget, they leave. The specialists on Closer never need re-training, never drift off-brand, and run in parallel: Property Marketing writes the next listing while SMS handles seller replies and CRM Hygiene sweeps yesterday's pipeline.
You configure brand voice once during onboarding — tone, vocabulary, what to never say, the kind of language your existing customers respond to. Every agent inherits the config. If your VA gets your voice 8/10 times, the AI gets it 10/10 times because the config is static.
It replaces the marketing VA — the person doing the day-to-day production work. If you have a strategist or a founder running creative direction, they stay; the AI executes their plan instead of a human typing it out. Most operators we work with kept the strategic thinker and dropped the production VA on day one.
Yes. Property Marketing AI knows fair-housing protected classes and won't generate language that mentions them. It uses MLS-approved phrasing patterns and avoids the words that get listings flagged. Better baseline than most VAs, who learn these by getting caught.
Operator ($1,197/mo) adds five more specialists — GetsYou Intelligence, Negotiation, GetsYou Transactions, Buyer, and Direct Mail — so the same shared context moves through the rest of the deal cycle. Most operators move from Closer to Operator once they want the property and execution work inside the same system.
Replace the bottleneck, not your judgment
Show us the work that keeps falling back on you.
We’ll map where the specialists join, what they produce, where you approve, and what your operating day looks like when the repetitive work is already moving.