Calculate Your AI Voice Agent ROI
Use this framework to estimate the return on investment from deploying AI voice agents in your business.
Step 1: Calculate Missed Call Revenue
Start with the revenue you're currently losing to missed calls.
Formula: Monthly Missed Calls x Average Job Value x Close Rate = Monthly Lost Revenue
Industry benchmarks:
- •Roofing: 30-50 missed calls/month, $6,000-12,000 avg job
- •HVAC: 40-60 missed calls/month, $1,500-3,500 avg job
- •Plumbing: 35-55 missed calls/month, $800-2,000 avg job
- •Real Estate: 25-40 missed calls/month, $8,000-15,000 avg commission
- •Property Management: 50-80 missed calls/month, $150-300 avg service value
Step 2: Estimate Recovery Rate
AI voice agents don't capture 100% of missed calls — but they answer 100% of the calls that come in. A realistic recovery estimate:
- •Inbound calls answered: 100% (vs. 60-70% with staff)
- •After-hours captures: 100% (vs. 0% without answering service)
- •Qualification accuracy: Higher than human average (consistent, no bad days)
- •Conservative recovery rate: 40-60% of previously missed revenue
Step 3: Compare Costs
AI Voice Agent (GetsYou Starter plan):
- •Platform: $97/month
- •Minutes: ~$0.33/min
- •Estimated monthly total for 500 minutes: $262/month
Human SDR:
- •Salary: $3,000-5,000/month
- •Benefits: $500-1,000/month
- •Training: $1,000-2,000 (one-time, amortized)
- •Management overhead: $500/month
- •Total: $4,000-6,500/month
- •Coverage: 40 hours/week only
Answering Service:
- •$200-800/month depending on volume
- •No qualification capability
- •No appointment booking
- •No CRM integration
- •Messages only — still requires follow-up
Step 4: Calculate Payback
Example: Mid-size HVAC company
- •Currently missing 50 calls/month
- •Average job: $2,200
- •Close rate: 30%
- •Monthly lost revenue: $33,000
- •AI cost: ~$300/month (Starter + usage)
- •Even at 30% recovery: $9,900/month captured
- •ROI: 3,200% in month one
Step 5: Factor in Compounding Benefits
The ROI calculation above only covers direct missed call revenue. Additional value includes:
- •Customer lifetime value — one HVAC customer is worth $15,000+ over 10 years
- •Referral revenue — satisfied customers refer others
- •Marketing efficiency — better lead capture means higher return on ad spend
- •Reputation — answering every call improves reviews and word-of-mouth
- •Time savings — your team focuses on closing, not answering phones
Your Next Step
Book a demo to see the platform in action and hear a real conversation.
Investor operator brief
Get the next operator playbook
New practical resources for seller response, follow-up, deal intelligence, and execution.
Protected form. For security and fraud prevention, your IP address, device, and network details are logged and monitored.