Prepare the audience
Choose contacts with a documented reason to receive the message. Review DNC, opt-out, source, and channel eligibility before building the campaign. A contact group does not create consent.
Build and test
Select SMS, choose the approved sending number, write a clear first message, and configure follow-up timing and stop conditions. Preserve required sender identification and opt-out handling. Preview personalized fields with a company-controlled test record.
Review the daily limit, sending window, audience count, and estimated spend before launching. After launch, monitor replies and blocked reasons. Stop automation when a person takes over or the recipient opts out.