Choose the channel
Use campaign email only after the sending domain shows ready. For direct mail, confirm each recipient has a complete deliverable address and that the creative, offer, and return details are correct.
Review the campaign
Check the audience source, suppression policy, template preview, personalization, timing, quantity, and estimated cost. Use a company-controlled seed contact when the workflow supports it.
Email and physical mail have different delivery timelines and failure signals. Open the campaign detail after launch to review accepted, blocked, delivered, or returned work. Fix the data or configuration that caused a block; do not duplicate the campaign to force another attempt.